Halal-Certified Kobe Beef Debuts in Saudi Arabia with Exclusive Event

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RIYADH, Saudi Arabia: The Saudi market has officially welcomed halal-certified Kobe beef with an exclusive event held at the residence of Morino Yasunari, the Japanese ambassador to Saudi Arabia. Hosted by Fam Foods, the only authorized reseller of Kobe beef in the Kingdom, the event celebrated the growing cultural and culinary collaboration between Japan and Saudi Arabia.

A Blend of Heritage and Innovation: Guests at the event were immersed in an atmosphere blending traditional Saudi hospitality with contemporary Japanese culinary artistry. The evening began with the offering of traditional Saudi coffee, a symbol of shared values between the two nations. The event's decor seamlessly merged elements of Saudi and Japanese traditions, setting the stage for an unforgettable culinary experience.

A Culinary Journey Featuring Japanese Excellence: Attendees were treated to a teppanyaki performance that showcased the artistry behind Kobe beef preparation, with the renowned Kimono Butcher demonstrating the meticulous skill required to cut the premium beef. The demonstration underscored the precision and craftsmanship that defines Japanese culinary heritage.

Statements of Gratitude and Vision: Princess Muneera Al Rasheed, chairwoman of Fam Foods, expressed pride in the event, stating, “This evening celebrates more than just the introduction of halal-certified Kobe beef; it embodies the rich culinary and cultural partnership between Japan and Saudi Arabia. At Fam Foods, we are committed to innovating while safeguarding tradition — together, we are transforming premium dining experiences in the Kingdom.” Shinnosuke Murakami, president of the Sanda Meat Center Export Expansion Consortium, also shared his gratitude: “Kobe beef represents the pinnacle of Japanese wagyu, renowned worldwide for its exceptional flavor, aroma, and tenderness. We are deeply grateful to the Saudi leadership and Fam Foods for their support in bringing this delicacy to Saudi Arabia and the Arab world.”

A Cultural Experience and New Culinary Venture: Traditional Japanese performances added further depth to the evening, including serene melodies from the koto and an elegant flute recital, creating a truly immersive experience. Additionally, Fam Foods announced the upcoming opening of Hocho, a premium restaurant focusing on Kobe and wagyu beef, set to open in Via Riyadh. This new venture aims to redefine the Japanese dining experience in Saudi Arabia, offering an elevated culinary journey that highlights the artistry of Japanese beef.