Source Credit: Al Riyadh
Riyadh: Keeta, the global arm of China’s delivery giant Meituan, has been named the Official Global Supporter for four AFC Asian Qualifiers 2026 matches, reinforcing its commitment to enhancing fan engagement.
As part of the partnership, Keeta will gain prime visibility in two matches in Saudi Arabia and one each in Bahrain and Japan. The sponsorship kicks off with the China vs. Saudi Arabia match on March 20 at King Saud University Stadium in Riyadh, with the second Saudi-hosted game set for June.
Keeta CEO Tony Qiu emphasized the synergy between football and food, stating, “Football unites people, and we’re excited to connect with fans while enhancing their matchday experience.”
AFC General Secretary Datuk Seri Windsor John welcomed Keeta, highlighting the growing global spotlight on the AFC Asian Qualifiers amid expanded FIFA World Cup 2026 slots for Asian teams.
Keeta’s branding will feature in match broadcasts, stadium advertising, and digital campaigns. With a strong presence in Saudi Arabia, Keeta aligns with Saudi Vision 2030, supporting sports and entertainment growth while offering fans exclusive promotions and seamless food delivery on matchdays.
