Dubai: Michelin AIM FZCO announced that its Pilot Sport 4 SUV tyre was voted “Product of the Year 2025” in the Tyres category for the Gulf region, based entirely on consumer votes in the world’s largest programme celebrating product innovation On April 15, 2025.
The Pilot Sport 4 SUV delivers advanced performance tailored to powerful and sporty SUVs through a host of engineering innovations. Hybrid steel and aramid belts boost steering precision and responsiveness in corners, while an asymmetrical tread pattern and optimised contact patch enhance wet‑ and dry‑surface braking at high speeds. A double‑ply casing and integrated rim protector guard against kerb damage, and the premium‑touch sidewall gives a refined, sporty look.
As SUVs remain the region’s vehicle of choice for their roominess and road presence, Gulf drivers have come to expect tyres that match those qualities with reliable handling and long life. The Product of the Year award—established in France in 1987 and operating across 40 countries—relies on millions of consumer ballots to recognize products that truly meet user needs, making this accolade a testament to real‑world satisfaction rather than expert panels alone.
This recognition cements Michelin’s reputation for tyre innovation in a market hungry for performance and durability. With the Pilot Sport 4 SUV’s blend of precision engineering, safety features and premium aesthetics, Michelin is poised to strengthen its leadership in mobility solutions across the Gulf and beyond.
