NEW YORK: Saudi Arabia’s Public Investment Fund (PIF) is edging closer to $5 billion in total spending on LIV Golf, the upstart golf league now in its third year.
According to Money in Sport, LIV Golf Investments, the parent company overseeing global operations raised its authorized share capital twice in 2025, once in January and again in April, adding $674.3 million in funding.
This brings PIF’s cumulative investment to $4.58 billion, with $1.9 billion injected since the start of 2024. The fund is expected to surpass the $5 billion mark by the end of 2025, as previously forecasted by Money in Sport.
For the first time, LIV Golf disclosed consolidated revenues of $82 million between January and October 2024 via PIF’s filings.
The latest capital increases are tied to specific conditions, including a minimum number of events, revenue targets, and a finalized television deal with Fox Sports.
LIV Golf has undergone structural changes this year, appointing Scott O’Neill as CEO to replace Greg Norman and revamping its team format to count every player's score in each round.
The league’s first U.S. event of 2025 drew record viewership for LIV, with 484,000 fans watching Marc Leishman’s win in Miami on April 8. Still, that figure lagged far behind viewership for a standard PGA Tour event airing the same day.
American golfer Brooks Koepka acknowledged the league’s gradual development. “I think we all hoped it would have been a little bit further along... But they’re making progress, and it seems to be going in the right direction,” he said ahead of the tournament at Trump National Doral.
[Reported by Arab News]
