MENA: Ruder Finn Atteline, formerly Atteline, has launched a refreshed brand identity, marking a significant evolution as the MENA arm of global communications agency Ruder Finn.
The rebranding includes a new logo and positioning that combines 75 years of Ruder Finn’s global expertise with Atteline’s regional creativity and cultural insight.
This strategic transformation supports the agency’s mission to stay ahead of industry trends through a data-driven, digital-first approach.
As part of its expansion, Ruder Finn Atteline will launch a regional-first Content Hub focused on authentic storytelling, complementing the agency’s growing Digital Division.
The agency is also strengthening its leadership across Consumer and Corporate Divisions to better meet evolving market demands.
It will further enhance its offerings in key areas such as Sonar, Crisis Communications, and emerging sectors including Sports & Entertainment, Automotive, and Travel & Tourism.
Managing Director Sophie Simpson added that the agency aims to become a hub for next-generation, data-led strategies.
With this rebranding and expanded focus, Ruder Finn Atteline is poised to set new benchmarks in integrated communications across the region.
