Samsung has launched its latest premium device, the Galaxy S25, with a focus on integrating advanced AI features into everyday use. As the market heats up in 2025, Samsung is setting the stage to become the go-to choice for users seeking AI-driven smartphones.
The Galaxy S25 series, available at the same price as last year’s models, offers a variety of AI enhancements, better camera capabilities, and improved power management without an increase in price. For example, the 128GB entry-level model is priced at Dh3,199, while the 256GB variant is Dh3,499. The top-of-the-line Galaxy S25 Ultra, boasting 1TB of storage, is priced at Dh6,599, making it a standout option for tech enthusiasts.
This pricing strategy is a clear move by Samsung to differentiate itself in a competitive market, especially with no major competitors releasing flagship models at the moment. As the industry moves toward more AI-integrated smartphones, Samsung’s approach ensures it has the field largely to itself for the coming weeks.
Retailers are optimistic about the S25’s potential in the UAE. Rajat Asthana, Chief Operating Officer at Eros Group, highlights how Samsung’s decision to keep prices steady while upgrading AI capabilities makes it an attractive proposition. With more consumers embracing AI-powered devices, the Galaxy S25 is poised for strong sales.
The Galaxy S25 Ultra, with its Qualcomm Snapdragon 8 Elite processor, promises smooth and fast performance even under heavy use. This powerhouse chip makes multitasking seamless and enhances AI functionalities, ensuring the device remains responsive and efficient.
Pre-bookings for the Galaxy S25 opened today, with deliveries scheduled to begin in early February. Along with major retailers, local telecom companies e& uae and du will offer their own promotions, ensuring early adopters get the best deals.
Samsung’s early entry into the AI smartphone space positions it as a leader, especially as rival brands take longer to catch up. As Ashish Panjabi, Chief Operating Officer at Jacky’s Group, notes, “Samsung has been first to market with many AI features, giving it a distinct advantage.”
With bookings now live and strong demand expected, the Galaxy S25 is gearing up for a successful launch in the coming weeks.
