RIYADH: Saudi Arabia’s entertainment sector attracted 76.9 million visitors to 423 destinations in 2024, according to the Saudi Vision 2030 Annual Report.
The Riyadh Season, which saw over 19 million visitors in 2025, has significantly transformed the Kingdom’s entertainment landscape.
Under the leadership of the General Entertainment Authority (GEA), Saudi Arabia's entertainment initiatives are gaining international attention, boosting the country’s efforts to improve quality of life.
The sector has also helped stimulate the national economy by creating jobs, supporting small businesses, and attracting foreign investment.
GEA's events, which have drawn over 120 million visitors, feature more than 100,000 nights of diverse activities, positioning Saudi Arabia as a global entertainment hub.
The Kingdom’s focus on entertainment is part of a broader strategy to enhance domestic tourism and strengthen economic and social development.
[Reported by Saudi Gazette]
