Viral Onion Request Sparks Swiggy Instamart Flash Sale

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New Delhi: In a light-hearted response to soaring onion prices in the Indian capital, Swiggy Instamart announced a flash sale after a customer's unusual request went viral. The customer humorously asked a restaurant for extra onions with his order, citing the high prices and his inability to afford them. The incident came to light when the customer’s flatmate posted screenshots of the request on Reddit, where the man had written, "Onions bhot costly hai, main nahi kharid sakta" (Onions are very expensive, I can't buy them).

The post quickly gained traction, prompting Swiggy's Co-founder and Chief Growth Officer, Phani Kishan, to respond on X (formerly Twitter). He announced a special offer of onions at ₹39 for all users in the National Capital Region (NCR) through Swiggy Instamart. The initiative has been welcomed by users grappling with rising onion prices, which have become a significant burden for households in the region. By turning a light-hearted moment into a consumer-friendly action, Swiggy not only addressed a common grievance but also strengthened its brand image as a responsive and innovative platform. This creative approach highlights the growing influence of viral online moments in shaping corporate responses and connecting with audiences on a personal level.