Abu Dhabi: Al Masaood Group, a leading Abu Dhabi conglomerate, has signed a strategic agreement with ADNOC Distribution, the UAE’s largest fuel and convenience retailer, to expand its supply of lubricants to its service centres.
This agreement, formalized in Abu Dhabi on 10 April 2025, spans the group's key verticals in the automotive and industrial sectors and deepens a long-standing partnership between the two companies.
ADNOC Voyager, a lubricant produced in the UAE and marketed in 46 countries, has been highlighted as the best-selling brand, designed to meet the diverse needs of Al Masaood’s operations.
The collaboration is part of Al Masaood’s commitment to bolster the local market and support national economic growth through its In-Country Value program. It aligns with the “Make It in the Emirates” initiative, leveraging local manufacturing capabilities to drive sustainable business expansion.
Sources from both companies confirm that the agreement will reinforce operational excellence across all divisions. Hani El Tannir, CEO of Al Masaood Group Industrial, expressed pride in affirming their commitment to the national economy and mentioned that the partnership is pivotal in paving the way for future growth.
Likewise, Eng. Saber Mohammed Al Ammari, Vice President of Lubricant, Base Oil & Specialties at ADNOC Distribution, emphasized that this strategic move strengthens their role as a trusted partner in the advancement of the UAE's industrial and automotive sectors.
The agreement not only reinforces Al Masaood’s position as a key player in the UAE but also underlines the mutual values of quality and sustainability shared by the partners.
With decades-long alliances with national entities already in place, this renewed commitment further contributes to the economic and industrial development of the country, ensuring that the supply chain for high-performance, locally produced lubricants remains robust and responsive to evolving market demands.
