Dubai: Sony has unveiled its latest ULT POWER SOUND series, a new range of speakers designed to provide an unparalleled audio experience with massive bass and dynamic sound. The launch was announced on April 14, 2025, in Dubai, United Arab Emirates.
The series includes the ULT TOWER 9, ULT TOWER 9AC, ULT FIELD 5, ULT FIELD 3, and the ULTMIC1 wireless microphone, each built to offer powerful audio for both home and outdoor use. These models feature advanced technology such as 360° Party Sound, long-lasting battery life, and waterproof, dustproof, and saltwater-resistant ratings.
The ULT TOWER 9 and ULT TOWER 9AC stand out as the flagship party speakers, with impressive bass modes and the ability to link up to 100 compatible speakers. The ULT FIELD 5 and ULT FIELD 3 are portable and compact, designed for easy transport while still delivering a high-quality sound.
The ULTMIC1 microphones cater to karaoke and live performances, providing clear vocals when paired with the speakers. All these products reflect Sony's commitment to enhancing the music experience, whether indoors or outdoors.
This launch also marks the beginning of Sony’s collaboration with Post Malone, the global music icon, for their "For The Music" campaign. The partnership highlights Post Malone’s connection to music and his desire to bring fans closer to the sound, making the ULT POWER SOUND series a unique product for music lovers.
Post Malone expressed his excitement, stating that the series is a chance to create something that feels personal to the audience. The collaboration will evolve over the coming months, bringing more details on their joint efforts.
Additionally, the ULT POWER SOUND series demonstrates Sony’s commitment to sustainability by using no plastic in the packaging of select products, aligning with the company’s ongoing environmental initiatives.
The ULT TOWER 9 is priced at AED 3,599, the ULT TOWER 9AC at AED 2,999, and the ULTMIC1 at AED 699, with prices for the ULT FIELD 5 and ULT FIELD 3 to be announced later. These new products are available starting April 2025, marking Sony’s significant push into the high-end audio market.
