PARIS: The Saudi Fashion Commission is set to present a curated selection of homegrown talent at Paris Fashion Week, taking place from June 24 to 27 on the fifth floor of La Samaritaine. The exclusive showroom, dedicated to the Saudi 100 Brands initiative, will feature 11 Saudi designers unveiling their Spring–Summer 2026 collections.
Organized by the Saudi Fashion Commission as part of its flagship Saudi 100 Brands program, the showcase aims to foster cultural exchange and position Saudi Arabia as a growing force in the global fashion industry.
Burak Çakmak, CEO of the Fashion Commission, said the return to Paris Fashion Week underscores the Kingdom’s commitment to elevating Saudi creative voices on an international stage. He emphasized the initiative’s role in building lasting global partnerships and establishing the Kingdom as a key influencer in shaping the future of fashion.
Boris Provost, CEO of Tranoï, praised the dynamic creativity of the Saudi designers and highlighted the exhibition's value in giving emerging talents international visibility. He noted that the collaboration exemplifies Tranoï’s mission to spotlight innovation in the global fashion scene.
The Saudi 100 Brands program is a strategic, long-term initiative designed to nurture generations of Saudi designers and support the growth of a sustainable, locally rooted fashion industry.
