JEDDAH: Saudi-born creative agency Social Clinic has led the latest brand campaign for AROYA Cruises, featuring global superstars Cristiano Ronaldo and Georgina Rodríguez in their first joint campaign.
Titled “Yalla AROYA Cruise,” the film takes a cinematic and playful look at how a quiet day at home transforms into the promise of an unforgettable cruise experience, highlighting anticipation, excitement, and escapism with a modern twist.
Social Clinic managed the campaign’s full creative lifecycle from concept to execution overseeing production, post-production, and rollout across digital, social, and media platforms.
“This marks a proud moment for Saudi creativity,” said Rayyan Jamjoom, CEO of Social Clinic.
“Two Saudi-born brands working with global icons it’s a testament to how far our creative industry has come.”
Turky Kari, Executive Marketing Director at AROYA Cruises, added, “Social Clinic brought bold ideas and energy to the table.
Together, we delivered a campaign that embodies AROYA’s global vision and unique personality.”
