Riyadh, February 21, 2025 – As the curtains fell on the PIF Private Sector Forum 2025, Badael, a Public Investment Fund (PIF) company, celebrated a highly successful participation, securing several strategic Memorandums of Understanding (MOUs) aimed at transforming public health and boosting local manufacturing.
Held on February 12-13 at the King Abdul Aziz International Conference Center in Riyadh, the forum provided an important platform for Badael to advance its mission of offering innovative solutions for smokers and contributing to the Kingdom’s economic and health objectives.
During the forum, Badael inked key agreements with leading industry players:
- Lean Business Services- A collaboration to leverage healthcare data and digital intelligence, designing strategies that promote well-being, preventive healthcare, and informed decision-making.
- Arabian Plastic Industrial Company (APICO) – A partnership focused on localizing DZRT can production, improving supply-chain efficiency, and supporting Saudi Arabia’s manufacturing sector.
- MODON (Saudi Industrial Property Authority) – A strategic agreement to expand Badael’s manufacturing footprint, establish the Badael Mega Manufacturing Site in Sudair, and secure multiple manufacturing halls in Asfan, Jeddah.
Reflecting on these milestones, Tolga Sezer, CEO of Badael, emphasized the company’s commitment to fostering local partnerships and driving innovation.
"Our participation in the PIF Private Sector Forum marks another significant step for Badael Company. These agreements reinforce our dedication to collaborating with key local partners, aligning with PIF’s strategy to drive sustainable and impactful solutions in the market.”
Badael remains committed to its ambitious goal of helping one million smokers quit smoking by 2028. With nearly 400,000 individuals already transitioning to DZRT, the company continues to play a pivotal role in promoting healthier lifestyle choices.
The PIF Private Sector Forum serves as a premier investment platform, fostering partnerships between PIF-backed companies, investors, and suppliers, unlocking growth potential across industries.
As Badael moves forward with its newly forged partnerships, its vision for public health innovation and local economic development takes another bold step towards realization.
